I am a crap blogger and why it doesn’t matter

The title of this post may sound somewhat misleading as I’ve managed to post three weeks on the trot, but I still feel like I am not the best at this whole blogging thing. I talked about this a little bit in September last year (here) about how I am a serial starter, but this isn’t about not finishing.

This is about comparison.

A few months ago, I went to an event in Manchester. It was run by Dani and it was bloody amazing. There were a bunch of absolutely amazing women speaking, not to mentioned the others that I’ve connected with since. I was buzzing for a week after, excuse the pun.

You may wonder what this has to do with being a crap blogger, well, it has to do with the words of just one speaker, Lindsey.

We met before the event, I was early she was stood outside. She said she liked my outfit. I think I fell a little bit in love with her just because of that to be fair. But when she spoke, my god did it hit home. I totally fell in love with her way of speaking. She literally had me hooked. Oh, and she’s another Yorkshire lass too, so it was always going to happen, wasn’t it?

The thing that really resonated with me what the whole thing about body positivity; and how it’s just become the darling of marketers everywhere. In some respects, I feel the whole digital space has become like that too.

So what do I mean by that?

In my work life, I am a digital marketer and I work with lots of small business owners, usually women, who are scared of being themselves. But the reason why is not because they’re crap at what they do, far from it. It’s because they feel that they need to hold themselves up to some standard that they really don’t identify with.

This is what Lindsay said about body positivity. It’s no longer something that she feels she can relate too. It’s become something else, something not quite so positive at all. And, it’s the same for me with blogging.

Blogging, social media, YouTube, they’ve all become a marketers dream. We have influencers for just about everything these days. They can make or break a brand in some cases. But they also present us with standards that can sometimes feel impossible. We feel that we have to produce beautiful content that will rival that of the best influencers out there, on a schedule that marches to someone else’s drum.

We really don’t.

Lindsey talked about body acceptance. Whilst it will take me some time to accept mine (I’ll tell you about her adventures one day), I do want to extend that acceptance to the rest of my life. I am not the best blogger, just like I am not the best digital marketer in the world, but does that really matter? In an industry where you’re fighting a moving target, I think not. You just need to be the best you can be in your own particular journey. That goes for all of us. There is no point to me comparing myself to anyone else in this world.

Not one of you is me, and actually, I think that is a pretty good thing.

So I want to encourage you to stay in your groove, shine your weird light if that is what you want to do! Be a shit blogger, take a crap flat lay. The only one who is really judging this is you, and are you really the most unbiased of critics?